Thanks for ordering the book…It’s on its way to you

If You Struggle with Charging what You’re Worth, and Finding More Ideal Clients who aren’t “Price-Shoppers”, This May Be the Most Important Letter You’ll Ever Read

Save $100 Today Only on this Groundbreaking Training.  Only 67 49 Spaces Left.
Once we sell out, this opportunity will close.

From the desk of Kris Murray

Crested Butte, Colorado

Dear Friend,

Do you struggle to effectively communicate your program’s VALUE rather than just the fees you charge?

Do you feel “beaten down” by price-shopping parents, who just want to know your rates and then hang up the phone?

Finally, do you wish you could easily attract more private-pay clients rather than having to rely on subsidy programs?

If so, you’re not alone. This is one of biggest “trouble areas” faced by child care business owners and leaders.

If you’re like most of my early childhood clients, you probably have a really hard time identifying how your program is unique, special, and different – and what transformational value you provide to children and families. Clarity on your UNIQUE VALUE is the cornerstone of being able to “change the conversation” away from price.

Fortunately, I’ve been studying the topic of price in relation to value in our industry for many months, and I’ve created a brand new training program to give you the exact tools and formula to:

  • Identify and easily communicate your Unique Value
  • Add competitive advantages and value to your program so you can compete more effectively
  • Eliminate “price shoppers” from your program
  • Attract more ideal clients and more Private Pay families
  • Charge higher rates while staying fully enrolled

It’s all covered in my brand new training course:
“The Ultimate Price Resistance Formula”

This is a 4-week training course that will cover everything you need to know to effortlessly change the conversation away from price, while attracting more ideal clients who “get your value”.

What you will learn during this 4-week training:

Week One: How to Uncover Hidden Market Opportunities

  • Identify your ideal clients
  • How to find more of them (my exact process)
  • How to attract & enroll more private-payers and reduce your reliance on state funding
  • Understanding your competitors’ “sweet spots” (and rise above them)

Week Two: How to Create a Compelling VALUE PLATFORM

  • Discover your compelling differences
  • Communicate your unique value effectively
  • Easily gather parent testimonials (video and written)
  • Build on your expert status
  • Use “celebrity-authority” to rise above all competitors

Week Three: How to Create Your Price-Resistant Message

  • On the phone
  • In written marketing copy / on the web
  • On your signage
  • In Preferred Employer Program materials
  • Throughout your community

Week Four: How to Conduct Tours and Follow-Up with ZERO Price Resistance!

  • Address price objections before the tour even starts!
  • How to communicate your unique value throughout the tour
  • 3 ways to let “in-center” messaging tell the story for you
  • Address price objections with ease
  • Follow up after the tour in a way that gets noticed

What This Training Package Includes

When you register for “The Ultimate Price Resistance Formula”, here’s what you will receive:

  • Four Weekly 90-Minute Webinars with Kris Murray, followed by open Q&A
  • Online Members Area with Tools, Templates, Exercises, and Actual Marketing Pieces to “Swipe and Deploy”
    • Including marketing pieces and letters specifically designed to help you attract more private pay clients
  • Lifetime access to recorded webinar trainings
  • Certificate of Participation for 6 Training Hours
  • BONUS #1: 10 Trust Triggers Workshop (Digital Video) with Kris Murray ($250 Value)
  • BONUS #2: 2-Month Free Trial Membership in Kris Murray’s Insiders Circle ($99.94 Value).
    New members only, please.

When Will the Webinars Take Place?

All the webinars will be 90 minutes in length and will take place on four consecutive Thursdays at 1:00 Eastern time. Here is the schedule:

  • Training Webinar #1:   Thursday, September 4
  • Training Webinar #2:   Thursday, September 11
  • Training Webinar #3:   Thursday, September 18
  • Training Webinar #4:   Thursday, September 25
  • 1:00 – 2:30 pm Eastern Time (10-11:30 am Pacific)

25 Percent Increase in Private Pay Families in Six Months!

Don Sutton“Using Kris’s strategies, we were able to decrease our subsidized children by 25% and yet at the same time increase our over all enrollment by 10% over a 6 month period.  We continue to enroll our full pay private parents and I believe we will be near capacity and fully enrolled over the next 90 days.  Thanks Kris and Devin for all your help and proven ideas that work.”
Don Sutton, Owner, Crowned Hart Preschools
St. Augustine, FL

We’ve Steadily Increased Our Rates While Staying Full, Thanks to Kris

Tom and MJ Runfola“Kris Murray has given us the template for success at our schools.  Though it did take us a while to see results, it has really paid off and we couldn’t have done it without her expert guidance.  We are basically full, and are “hanging kids from the rafters”, so to speak, converting a gym in one of our buildings to a classroom, and possibly building a new building in the next year or so.  We have our marketing and sales down to a fine science and our closing rate is over 70%  tours to closings conversions.  We have steadily been able to increase our rates, and though still a good value, we are in the upper end of our market in price and we believe increasing the price and value has helped, not hurt us.  We have worked real hard to get to this point and have had many mentors, but none have given us the quality of advice and focused marketing that Kris has!  A big thank you to Kris and her team!”
Tom and Mary Jo Runfola
Prep Academy Schools
Columbus, Ohio

What If I Miss One of the Live Webinars?

No problem. All the webinars will be recorded (video and audio) and you will have LIFETIME ACCESS to the recordings. If you miss one, just log in and watch it, then email us with any questions you have and we’ll answer your questions on the next webinar. (Cool!)

How Can I Get Personal Help for My Particular Situation?

At the end of each webinar, I will personally answer every single question we receive during the webinar. If needed, I can unmute the line and speak with you directly, to give you the help and coaching you need for your unique situation. Again, if you can’t attend a webinar live, you can email me your questions and I will answer them live on the next webinar.

What’s My Investment for This Training?

I know I say this a lot, but I really do want this training to be an EASY investment for anyone, including home child care providers. So we’ve priced this training at a super-affordable rate of just $197. If you get just one new private pay family from this training (and you’re going to see much better results than that if you put this information into action), you’ll make your investment many times over, in just a matter of weeks.

Benefit Value:
Four Weekly 90-Minute Webinars with Kris Murray $2,000
Online Members Area with Tools, Templates, Exercises, andActual Marketing Pieces to “Swipe and Deploy” $997
Lifetime access to recorded webinar trainings $500
Certificate of Participation for 6 Training Hours $300
YOUR PRICE Only $197

Plus, You’ll Get Two Special Bonuses Valued at $349.94

BONUS #1: 10 Trust Triggers Workshop (Digital Video) with Kris Murray ($250 Value).

This workshop was one of the most powerful sessions from last year’s Child Care Success Summit. Even if you were there in person, it’s a great reminder of 10 ways to add more trust-building value into your marketing message and program offerings. These 10 strategies will truly set you apart from others in your marketplace.

BONUS #2: 2-Month Free Trial Membership in Kris Murray’s Insiders Circle ($99.94 Value).
New members only, please.

When you’re a member of my Insiders Circle, you stay “plugged in” to all the latest ideas and strategies, and you can get live help and coaching from me, my husband Devin, and the other Insider members. This is a powerful group of success-oriented leaders who are playing a bigger game in their child care businesses.

You’ll receive our monthly “Child Care Success” newsletter, a monthly live coaching call with Kris, audio CD of the call, transcript of the call, private Facebook group access, and access to all the archives and benefits online in our Membership area. After your 2-month free trial ends, you will be billed the monthly rate of $49.97. Don’t worry you can easily cancel at any time.

My Personal No-Risk Guarantee – 100% Money Back, No Questions Asked

There is no risk to you because you are protected by my Double Satisfaction 365-Day No Questions Asked Guarantee!

Our One-Year 100% Money Back Guarantee

This training comes with my personal 100% money-back guarantee which is good for ONE WHOLE YEAR after your purchase date. At any time during the training, you find that it’s just not what you thought it was, that’s no problem. And you have up to 1 year to decide.

No hassles, no questions asked, just let us know via email or phone, and we’ll refund you right away.

What to Do Next

I know you’ll see the massive value I plan to include in this training. Just click the “Yes! Add to My Order” button below and we’ll get you signed up. The first webinar takes place on Thursday, September 4th so we’ll be CLOSING the registration to this training on Wednesday, September 3rd at midnight Eastern time.  There are only 100 spots available for this training and when it sells out, that’s it.

 No Thanks I don’t need help charging higher rates or attracting more private payers

Blessings for your success,







“We Are Finally Enrolling New Children! Tripled Enrollment in 1 Location”annette-gentry-2

Superb Training! In my 25 plus years in the business, I have only once had training of this caliber! Kris has taken marketing to the next level! I feel rejuvenated! We tripled our enrollment in one of our locations (from 30 to 90 children) in just a few months using the Enrollment Boot Camp techniques. I no longer feel like my marketing efforts are fruitless and a waste of money. All of my center management are more motivated than ever. We are Facebooking and emailing and videoing and most importantly of all ENROLLING new children! Hats off to Kris and her Enrollment Boot Camp!”

Annette Gentry
Exec. Director, Creative Day School
Greensboro, NC

“We’re Up by Over 150 Children in Our 5 Locations Since Working with Kris”Gerry Kris Jane 2011_Small

“Working with Kris and using her Enrollment Boot Camp strategies has been the single most important thing we’ve done to grow our enrollment. Quite simply we would not be where we are today without her expertise. As a husband-wife team of 5 large locations, we’ve gotten a huge return on investment from working with her. Save yourself lots of time, money and frustration and get the Enrollment Boot Camp – I promise you will not regret it.”

Gerry Pastor with wife Jane Porterfield, Owners
Educational Playcare, 5 locations near Hartford, CT

“We Doubled Our Enrollment TWICE from What We Learned in Boot Camp” Barbara Twachtman

“I attended Kris’s Enrollment Boot Camp in August, and by the following February we had doubled our enrollment from 13 to 26 children. The biggest game-changers we implemented were the tracking system and online marketing strategies, so we could start being FOUND by more parents in our area. Then, we continued to use Kris’s strategies, including social media, and we doubled our enrollment AGAIN! We are so grateful for what Kris and Devin have taught us, and it’s made a huge difference in the revenue and operations of our program.”

Barbara Twachtman, Director
Aloma Methodist ECLC, Winter Park, FL

“The Best Investment I Have Ever Made”

“The Enrollment Boot Camp was the best investment I have ever made. I learned so much during the 5 week training – more than I’ve learned since doing child care for the past 8 years. I trained my staff on how to give tours, we’ve offered free incentives, and referral bonuses. Potential clients are amazed. My enrollment is up! 🙂 I was paying a so-called Marketing Guru $250 per week to market my business and he was worthless. Thank you so much Kris. Wish I had found you a few years ago!”

Margaret Pettis, Owner
Jus Kids Academy, Los Angeles, CA

“Kris Murray Knows What Works – We Are Proof of That!” Alison_Small

“Kris helped us turn our center’s enrollment around completely. When she started working with us, we were really hurting for enrollments. It’s been 11 months, and we are now VERY close to capacity, and actually taking a waiting list for our Kindergarten program! Kris Murray truly cares about early childhood and has a passion for helping others. Not only that, she knows what works – we are living proof of that! We cannot thank you enough, Kris!

Alison Pfeister, Hudson, OH
Owner, TLC Child Development Center

“I Opened My Brand New Center FULLY Enrolled With a Waiting List of 48!”

Kris – Your program has been incredibly invaluable to me! My biggest concern was whether I would have enough kids when I opened the doors to make the venture profitable. I followed your system and guess what…when I opened doors on Jan 4th, 2010, I was AT FULL CAPACITY with a waiting list of 48 children. The parents are loving it & telling their friends & neighbors to get on the wait list. Kris, this program will work for everyone if they apply each & every principle exactly as you outline it, no guesswork & no surprises. Thank you for giving me the tools I need to make my dream of a successful business venture come true!

Ms. Carmen Stine, Owner
Bronx, New York

“Increased Enrollment by 49% in Just 90 Days!”Aleta_Tool2_SmallPhoto

“After 10 years of operation and the new economy, I was looking for something that I could learn from, increase my enrollment and give me that refreshed feeling with my business. I found Kris Murray and absolutely love what her program has done for my business! She has taught me to look at my business in a whole different light. I have learned so many tools to help grow my business! In just 3 short months, I increased my enrollment 49%! AMAZING ! Thank you Kris for helping me find that new passion and drive to make my childcare the best it can be.”

Aleta Mechtel, Chanhassen, MN
Owner, Children of Tomorrow